CV

Data Analyst

Falcon Media Software Co., Ltd.

• Established advertising performance framework and identified optimal targeting parameters — defined 3 key behavioral indicators predicting high-value users, determined peak engagement windows, reducing CAC by 20% while improving ad ROI by $52K annualized.
• Analyzed user behavioral paths using SQL and Python to identify critical friction points — diagnosed root causes of 50% drop-off on onboarding flow through funnel analysis and attribution modeling, recommended UX improvements that reduced abandonment to 25%, retaining 15K monthly users.
• Led comprehensive monetization testing across ad placements, formats, and advertiser types — designed and executed 12+ A/B tests analyzing impact of different ad positions and creative types, identifying optimal configuration that increased ARPU by 5.2% ($30K annualized revenue).
• Partnered with Product, Marketing, and Engineering teams to translate business requirements into actionable analyses, navigating technical constraints to deliver insights that informed 15+ product decisions.

Assistant Product Manager

Vesta Living E-commerce Co., Ltd.

• Designed and optimized retention email campaign using customer segmentation and frequency testing — conducted A/B tests on email cadence (weekly vs. bi-weekly vs. monthly), and designed holiday-themed campaigns, increasing repeat purchase rate by 25% and driving $80K incremental revenue.
• Analyzed user conversion paths using heatmap tools and funnel analysis — identified friction points in checkout flow, designed targeted pop-up strategy and membership incentive program.
• Coordinated cross-border product improvements across distributed teams in Ukraine (Engineering) and China (UI/UX), aligning on data-driven website optimizations.

M.S.

University of California, Davis

Statistics

• Coursework: Neural Network, Artificial Intelligence (Transformer), Probability, Regression, Statistical Computation

B.S.

University of California, Irvine

Mathematics